Perfumes are a popular and luxurious way to add a personal touch to one's appearance and make a lasting impression. However, not all perfumes are created equal! 

The concentration of a perfume is a major factor in determining its strength, longevity, and overall quality.

• Perfume concentrations can be broadly categorized into four main types:
  • Parfum (pure perfume or extrait)
  • Eau de Parfum (perfume water)
  • Eau de Toilette (toilet water)
  • Eau de Cologne
• Parfum is the most concentrated and long-lasting type of perfume, typically containing 20-30% pure perfume oil and lasting up to 8 hours on the skin. It is the most expensive and intended for special occasions.

• Eau de Parfum is the next most concentrated type, typically containing 15-20% pure perfume oil and lasting up to 6 hours on the skin. It is intended for everyday wear.

• Eau de Toilette is a lighter concentration, typically containing 5-15% pure perfume oil and lasting up to 4 hours on the skin. It is intended for casual wear.

• Eau de Cologne is the lightest and least concentrated type, typically containing 2-5% pure perfume oil and lasting up to 2 hours on the skin. It is the least expensive and intended for daily use.

Keep in mind that perfumes are a personal choice and the longevity of a fragrance can vary depending on factors such as skin type, the way it's applied, and the environment where it's worn.